The Spectacle of Spending

Influencers as Identity Mediators in Gacha Games

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DOI:

https://doi.org/10.62161/revvisual.v18.6294

Keywords:

Streaming, Gacha, Persuasive communication, Dark patterns, Gambling, Digital identity, Social media

Abstract

This study analyzes the visual mediatization of gacha mechanics on Twitch and its influence on digital identity. Employing a mixed methodology, 16 hours of footage and 42,000 messages from four top-grossing games were examined. Results reveal a visual architecture of environment annulment that focuses attention on chance mechanics. The study concludes that audience size shapes the normalization of spending, macro-communities legitimize it through status and irony, whereas micro-communities rely on intimacy and shared victimization.

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Published

2026-10-19

How to Cite

Gutiérrez-Manjón, S., Gómez García, S., Bonales Daimiel, G., & Morán Rodríguez, N. (2026). The Spectacle of Spending: Influencers as Identity Mediators in Gacha Games. VISUAL REVIEW. International Visual Culture Review Revista Internacional De Cultura Visual, 18(5), 19–38. https://doi.org/10.62161/revvisual.v18.6294

Issue

Vol. 18 No. 5 (2026)

Section

Research articles

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