From the Object to the Experience

Interactivity and Immersion in the Design of the Museum

Authors

DOI:

https://doi.org/10.62161/revvisual.v18.6418

Keywords:

Museums, Inmersive experience, Virtuality continuum, Virtual reality, Aumented reality

Abstract

Within a context where the experience economy compels museums to transition from service provision to the staging of memorable events, this study seeks to bridge the dichotomy between the 'physical' and 'virtual' museum. The primary objective is to demonstrate that the integration of mixed reality technologies is not homogeneous; rather, it facilitates differentiated immersive exhibitions based on the virtuality continuum and the visitor's level of interaction with the environment. Consequently, this research establishes a taxonomy of immersive experiences encompassing contemplative immersion, active atmospheric immersion, and hyper-immersion, thereby providing cultural institutions with the strategic framework necessary to ensure sustainability within the contemporary museum ecosystem.

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References

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Published

2026-10-19

How to Cite

Buil-López Menchero, T., Carcavilla-Puey, F., & Delgado-De Miguel, J. F. (2026). From the Object to the Experience: Interactivity and Immersion in the Design of the Museum. VISUAL REVIEW. International Visual Culture Review Revista Internacional De Cultura Visual, 18(5), 153–166. https://doi.org/10.62161/revvisual.v18.6418

Issue

Vol. 18 No. 5 (2026)

Section

Research articles

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