El metaverso como catalizador de la transformación digital
Impacto en los procesos de negocio y aplicaciones empresariales: Revisión sistemática
DOI:
https://doi.org/10.62161/revvisual.v18.6325Palabras clave:
Metaverso, Avatar, Inteligencia Artificial, Realidad Virtual, Realidad aumentada, Entornos Digitales, Experiencia inmersiva, Revisión SistemáticaResumen
El metaverso ha irrumpido en el discurso empresarial como catalizador de la transformación digital, pero la evidencia sobre su aplicación está dispersa. Esta revisión de alcance mapea la literatura empírica (2021-2026) en digitalización de contratos, capacitación ejecutiva, eventos corporativos, comunicación multilingüe y capacitación laboral. Incluyendo 33 estudios de 307 registros de Scopus, mostrando un crecimiento exponencial liderado por Asia y Europa. La capacitación laboral domina con un 90,9%, consolidándose como principal aplicación empresarial del metaverso. Se identificó una brecha crítica entre validación técnica y medición de impacto estratégico, en futuras investigaciones deben abordarse estas desconexiones con diseños metodológicamente más robustos.
Descargas
Estadísticas globales ℹ️
|
22
Visualizaciones
|
9
Descargas
|
|
31
Total
|
|
Citas
Accenture. (2024). Metaverse for Business: From Experimentation to Transformation. https://www.accenture.com
Ahn, W. S. (2022). Utilizing the Metaverse for Learner-Centered Constructivist Education in the Post-Pandemic Era: An Analysis of Elementary School Students. Journal of Information Systems Education, 10(1), 17. https://www.mdpi.com/2079-3200/10/1/17 DOI: https://doi.org/10.3390/jintelligence10010017
Aluri, A. (2025). Evaluating Privacy Trust Assurance in the Context of Utilizing Wearable Augmented Reality Business Applications Among Professionals in the Hospitality Industry. Journal of Quality Assurance in Hospitality and Tourism. https://doi.org/10.1080/1528008X.2025.2568492 DOI: https://doi.org/10.1080/1528008X.2025.2568492
Angerbauer, K., Van Wagoner, H. P., Keplinger, K., Halach, T., Vogelsang, J., Hube, N., Smith, A., & Sedlmair, M. (2025). Inclusive avatars in the Metaverse: learning from the lived experiences of people with disabilities. Journal of Strategic Information Systems, 34(4), 101935. https://doi.org/10.1016/j.jsis.2025.101935 DOI: https://doi.org/10.1016/j.jsis.2025.101935
Bansal, R., & Lampou, R. (2024). Optimizing Virtual Reality and Metaverse for Remote Work and Virtual Team Collaboration. IGI Global. https://doi.org/10.4018/979-8-3693-6839-8 DOI: https://doi.org/10.4018/979-8-3693-6839-8
Bartolotta, S., Pizzolante, M., Motta, V., Garza, L., & Gaggioli, A. (2024). Is Immersivity Important in Training Soft Skills in the Metaverse? En Lecture Notes in Computer Science (Vol. 15030, pp. 38–57). Springer. https://doi.org/10.1007/978-3-031-71713-0_3 DOI: https://doi.org/10.1007/978-3-031-71713-0_3
Dimitriou, M., Zissimopoulos, C., Piliounis, K., & Valentine, N. M. (2024). Human Resources Issues in Metaverse. En Lecture Notes in Information Systems and Organisation (Vol. 69, pp. 223–237). Springer. https://doi.org/10.1007/978-3-031-65782-5_15 DOI: https://doi.org/10.1007/978-3-031-65782-5_15
Gartner. (2023). Predicts 2024: Metaverse Technologies Are Becoming Enterprise Tools. https://www.gartner.com
Gondane, J., & Narkhede, M. (2023). Metaverse: Opportunities and Challenges for Business World. Rashtrasant Tukadoji Maharaj Nagpur University Journal, 36(I). https://bit.ly/4dAqF2U
Gupta, Y. P., Chawla, A., Pal, T., Reddy, M. P., & Yadav, D. S. (2022). 3D Networking and Collaborative Environment for Online Education. 2022 International Conference on Emerging Trends in Engineering Technology (ICETET), 1–6. DOI: https://doi.org/10.1109/ICETET-SIP-2254415.2022.9791699
https://doi.org/10.1109/ICETET-SIP-2254415.2022.9791699
Holzgräwe-Eichmann, J., Suraj, S., Horn, M. A., Velasco Garrido, M., Preisser, A. M., Hoven, H., Herold, R., Harth, V., & Mache, S. (2025). Digital applications in occupational healthcare: A literature overview. Zentralblatt für Arbeitsmedizin, Arbeitsschutz und Ergonomie. https://doi.org/10.1007/s40664-025-00590-3
Induji, R. T., Somasundari, K. M., VinothKumar, K. R., Swapna, S., Brindha, S., & Kumar, S. K. (2024). Entry of the Metaverse in Human Resource Management: A Paradigm Shift in Workplace Dynamics. En Studies in Systems, Decision and Control (Vol. 535, pp. 73–80). Springer. https://doi.org/10.1007/978-3-031-63569-4_7 DOI: https://doi.org/10.1007/978-3-031-63569-4_7
JBI. (2018). 10. Scoping reviews. JBI Manual for Evidence Synthesis. Retrieved January 20, 2024, from
https://jbi-global-wiki.refined.site/space/MANUAL/355862497/10.+Scoping+reviews
Jebbor, I., Benmamoun, Z., & Hachimi, H. (2025). Leveraging Digital Twins and Metaverse Technologies for Sustainable Circular Operations: a Comprehensive Literature Review. Circular Economy and Sustainability. DOI: https://doi.org/10.1007/s43615-025-00615-2
https://doi.org/10.1007/s43615-025-00615-2
Kaarlela, T., Pitkäaho, T., Pieskä, S., Padrão, P., Bobadilla, L., Tikanmäki, M., Haavisto, T., Blanco Bataller, V., Laivuori, N., & Luimula, M. (2023). Towards Metaverse: Utilizing Extended Reality and Digital Twins to Control Robotic Systems. Actuators, 12(6), 219. https://doi.org/10.3390/act12060219 DOI: https://doi.org/10.3390/act12060219
Kliestik, T., Dragomir, R., Băluță, A. V., Grecu, I., Durana, P., Karabolevski, O. L., Kral, P., Balica, R., Suler, P., Bușu, O. V., & otros. (2024). Enterprise generative artificial intelligence technologies, internet of things and blockchain-based fintech management, and digital twin industrial metaverse in the cognitive algorithmic economy. Oeconomia Copernicana, 15(4), 1183–1221. https://doi.org/10.24136/oc.3109 DOI: https://doi.org/10.24136/oc.3109
Kondrateva, G., Baudier, P., & Ammi, C. (2025). Avatars and metaverse in the professional sphere: experiment to understand user behavior. Journal of Enterprise Information Management. https://doi.org/10.1108/JEIM-10-2024-0548 DOI: https://doi.org/10.1108/JEIM-10-2024-0548
Lau, K. W. (2022). Rethinking the Knowledge Transfer Process Through the Use of Metaverse: A Qualitative Study of Organizational Learning Approach for Remote Workplace. Presence: Teleoperators and Virtual Environments, 31, 229–244. https://doi.org/10.1162/pres_a_00395 DOI: https://doi.org/10.1162/pres_a_00395
Likens, S., & Mower, A. (2023, 13 de noviembre). Capacitar a los colaboradores a través de Realidad Virtual. PwC Insights. https://pwc.to/4ee9BQo
Lim, D. H., Lee, J. Y., & Park, S. (2024). The Metaverse in the Workplace: Possibilities and Implications for Human Resource Development. Human Resource Development Review, 23(2), 164–198. https://doi.org/10.1177/15344843231217174 DOI: https://doi.org/10.1177/15344843231217174
McKinsey & Company. (2022, junio). Value creation in the metaverse, The real business of the virtual world. McKinsey. http://bit.ly/3OxXnaW
Mystakidis, S. (2022). Metaverse. Encyclopedia, 2(1), 486-497 https://doi.org/10.3390/encyclopedia2010031 DOI: https://doi.org/10.3390/encyclopedia2010031
Nair, S., & Tare, T. (2024). Enhancing instructional effectiveness using the metaverse: An empirical analysis of the role of attitude and experience of participants. En Exploring the Use of Metaverse in Business and Education (pp. 256–274). IGI Global. https://doi.org/10.4018/979-8-3693-5868-9.ch014 DOI: https://doi.org/10.4018/979-8-3693-5868-9.ch014
Ortega-Gras, J.-J., Gómez-Gómez, M.-V., Bueno-Delgado, M.-V., Garrido-Lova, J., & Cañavate-Cruzado, G. (2023). Designing a Technological Pathway to Empower Vocational Education and Training in the Circular Wood and Furniture Sector through Extended Reality. Electronics, 12(10), 2328. https://doi.org/10.3390/electronics12102328 DOI: https://doi.org/10.3390/electronics12102328
Poonkuzhali, S., Nityasree, G., Prashanthini, K. K., & Archana, J. S. (2024). Metaverse Music Teacher: The Future of Livelihood Skills Training for Intellectually Disabled. En Lecture Notes in Networks and Systems (Vol. 945, pp. 421–431). Springer. https://doi.org/10.1007/978-981-97-1320-2_34 DOI: https://doi.org/10.1007/978-981-97-1320-2_34
PwC. (2022). The Effectiveness of Virtual Reality Soft Skills Training in the Enterprise. https://pwc.to/4cjAfVE
Rafiei Oskooei, A., Aktaş, M. S., & Keleş, M. (2025). Seeing the Sound: Multilingual Lip Sync for Real-Time Face-to-Face Translation †. Computers, 14(1), 7. https://doi.org/10.3390/computers14010007 DOI: https://doi.org/10.3390/computers14010007
Raj, A., Sharma, V., Rani, S., Singh, T., Shanu, A. K., & Alkhayyat, A. (2023). Demystifying and Analysing Metaverse Towards Education 4.0. 2023 3rd International Conference on Innovative Practices in Technology and Management (ICIPTM). https://doi.org/10.1109/ICIPTM57143.2023.10118054 DOI: https://doi.org/10.1109/ICIPTM57143.2023.10118054
Raman, R., Kowalski, R., & Achuthan, K. (2025). Metaverse technologies and human behavior: Insights into engagement, adoption, and ethical challenges. Computers in Human Behavior Reports, 19, 100712. https://doi.org/10.1016/j.chbr.2025.100712 DOI: https://doi.org/10.1016/j.chbr.2025.100712
Ramasamy, K., Vasanthi, V., & Karthigai. (2025). Next-Generation CPR Training System: Real-Time Insights and AI-Driven Solutions for Employee Safety in Industry 4.0. 2025 6th IEEE International Conference on Recent Advances in Information Technology (RAIT). https://doi.org/10.1109/RAIT65068.2025.11089254 DOI: https://doi.org/10.1109/RAIT65068.2025.11089254
Reddy, M. K., Sohan, S. P., Kamineni, S., Patel, A., Kaleru, S., & Goundar, S. (2024). Benefits and Challenges of Metaverse in Healthcare Industry. En Convergence of Cybersecurity and Cloud Computing (pp. 285–301). IGI Global. DOI: https://doi.org/10.4018/979-8-3693-6859-6.ch013
https://doi.org/10.4018/979-8-3693-6859-6.ch013
Sethuraman, S. C., Mitra, A., Galada, G., Ghosh, A., & Anitha, S. (2022). Metakey: A Novel and Seamless Passwordless Multifactor Authentication for Metaverse. 2022 IEEE International Symposium on Smart Electronic Systems (iSES), 662–664. https://doi.org/10.1109/iSES54909.2022.00148 DOI: https://doi.org/10.1109/iSES54909.2022.00148
Shah, D., & Murthi, B. P. S. (2023). Marketing in the Metaverse: Conceptual understanding, framework, and research agenda. Journal of Business Research, 155(Part A), 113420. https://doi.org/10.1016/j.jbusres.2022.113420 DOI: https://doi.org/10.1016/j.jbusres.2022.113420
Tabassum, A., Elmahjub, E., Padela, A. I., Zwitter, A., & Qadir, J. (2025). Generative AI and the Metaverse: A Scoping Review of Ethical and Legal Challenges. IEEE Open Journal of the Computer Society, 6, 348–359. https://doi.org/10.1109/OJCS.2025.3536082 DOI: https://doi.org/10.1109/OJCS.2025.3536082
Tang, Y., Liang, H., & Zhan, J. (2024). The application of metaverse in occupational health. Frontiers in Public Health, 12, 1396878. https://doi.org/10.3389/fpubh.2024.1396878 DOI: https://doi.org/10.3389/fpubh.2024.1396878
Tricco. (2018). PRISMA for Scoping Reviews. PRISMA Statement. Recuperado el 20.01.2024, de https://www.prisma-statement.org/scoping
Wang, L., Munawat, V., Delatour, A., Stewart, M., & Franco, G. (2025). Gamification for Immersive Hazard Identification and Safety Training in Construction. En Lecture Notes in Civil Engineering (Vol. 630, pp. 298–306). Springer. DOI: https://doi.org/10.1007/978-3-031-84224-5_24
https://doi.org/10.1007/978-3-031-84224-5_24
Weng, T.-S. (2023). Training People with Mathematical Literacy Ability by Building a Level- Based System of Trigonometric Functions in the Setting of a Virtual Factory. 2023 4th International Conference on Industrial Engineering and Artificial Intelligence (IEAI), 45–50. https://doi.org/10.1109/IEAI59107.2023.00014 DOI: https://doi.org/10.1109/IEAI59107.2023.00014
Yadav, A., Dixit, A., Hasan, A., Gautam, U., & Soni, D. (2025). Virtual Workspace: A Way to Decent Work? Aligning Practices with SDG8. En World Sustainability Series (pp. 377–391). Springer. https://doi.org/10.1007/978-3-031-89545-6_20 DOI: https://doi.org/10.1007/978-3-031-89545-6_20
Yadav, R., Nghiem, X.-H., & Yadav, M. (2025). Adaptive AI in Metaverse Language Education. En Harnessing Chatbots for Effective Language Teaching (pp. 49–74). IGI Global. https://doi.org/10.4018/979-8-3693-9974-3.ch003 DOI: https://doi.org/10.4018/979-8-3693-9974-3.ch003
Zambiasi, L. P., Rabelo, R. J., Zambiasi, S. P., & Romero, D. (2023). Metaverse-Based Softbot Tutors for Inclusive Industrial Workplaces: Supporting Impaired Operators 5.0. En IFIP Advances in Information and Communication Technology (Vol. 689, pp. 662–677). Springer. https://doi.org/10.1007/978-3-031-43662-8_47 DOI: https://doi.org/10.1007/978-3-031-43662-8_47
Descargas
Publicado
Cómo citar
Número
Sección
Licencia
Derechos de autor 2026 Los autores/as conservan los derechos de autor y ceden a la revista el derecho de la primera publicación y el derecho de edición
Esta obra está bajo una licencia internacional Creative Commons Atribución-SinDerivadas 4.0.
Los autores/as que publiquen en esta revista aceptan las siguientes condiciones:
- Los autores/as conservan los derechos de autor.
- Los autores/as ceden a la revista el derecho de la primera publicación. La revista también posee los derechos de edición.
- Todos los contenidos publicados se regulan mediante una Licencia Atribución/Reconocimiento-SinDerivados 4.0 Internacional. Acceda a la versión informativa y texto legal de la licencia. En virtud de ello, se permite a terceros utilizar lo publicado siempre que mencionen la autoría del trabajo y a la primera publicación en esta revista. Si transforma el material, no podrá distribuir el trabajo modificado.
- Los autores/as pueden realizar otros acuerdos contractuales independientes y adicionales para la distribución no exclusiva de la versión del artículo publicado en esta revista (p. ej., incluirlo en un repositorio institucional o publicarlo en un libro) siempre que indiquen claramente que el trabajo se publicó por primera vez en esta revista.
- Se permite y recomienda a los autores/as a publicar su trabajo en Internet (por ejemplo en páginas institucionales o personales), una vez publicado en la revista y citando a la misma ya que puede conducir a intercambios productivos y a una mayor y más rápida difusión del trabajo publicado (vea The Effect of Open Access).
