Hábitos de consumo y uso de plataformas de streaming entre los estudiantes universitarios de Ecuador
El impacto de las plataformas de streaming
DOI:
https://doi.org/10.62161/revvisual.v18.6041Palabras clave:
Plataformas de streaming, Rendimiento académico, Aprendizaje autorregulado, Valor de entretenimiento, Capitalismo de plataformasResumen
Los servicios de streaming han transformado los hábitos de consumo audiovisual. Este estudio analiza su uso y relación con la atención y el rendimiento académico percibido en estudiantes universitarios ecuatorianos. Basado en un modelo ampliado de aceptación tecnológica, se aplicó un cuestionario a 460 estudiantes de entre 18 y 25 años. Los indicadores de fiabilidad fueron satisfactorios (α de Cronbach: 0,79–0,85; KMO > 0,80). Los resultados revelaron que el 55,87 % utilizaba Internet más de seis horas diarias, mientras que el entretenimiento constituyó la principal motivación de uso (47,83 %), frente a fines académicos (19,57 %). Además, el 34,35 % reconoció distracciones académicas asociadas al streaming y el 18,70 % percibió una disminución de su rendimiento. Se concluye que el consumo digital intensivo puede afectar la atención, la autorregulación y el tiempo de estudio, evidenciando la necesidad de promover estrategias de apoyo académico y alfabetización digital crítica.
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