Consumption Habits and Streaming Attendance of University Students in Ecuador

Digital streaming services have transformed audiovisual consumption habits. This study examines their use and relationship with attention and perceived academic performance among Ecuadorian university students. Based on an extended Technology Acceptance Model, a questionnaire was administered to 460 students aged 18–25. Reliability indicators were satisfactory (Cronbach’s α: 0.79–0.85; KMO >0.80). Results showed that 55.87% used the Internet for more than six hoursdaily, while entertainment was the primary motivation (47.83%), compared withacademic purposes (19.57%). Furthermore, 34.35% reported academicdistractions associated with streaming, and 18.70% perceived a decline inacademic performance. These findings suggest that intensive digital consumptionmay affect attention, self-regulation, and study time, highlighting the need foracademic support strategies and critical digital literacy programs.

Authors

  • Carlos Barros Bastidas Universidad Espíritu Santo

DOI:

https://doi.org/10.62161/revvisual.v18.6041

Keywords:

Streaming platforms, Academic performance, self-regulated learning, Entertainment value, Platform capitalism

Abstract

Digital streaming services have transformed audiovisual consumption habits. This study examines their use and relationship with attention and perceived academic performance among Ecuadorian university students. Based on an extended Technology Acceptance Model, a questionnaire was administered to 460 students aged 18–25. Reliability indicators were satisfactory (Cronbach’s α: 0.79–0.85; KMO >0.80). Results showed that 55.87% used the Internet for more than six hoursdaily, while entertainment was the primary motivation (47.83%), compared withacademic purposes (19.57%). Furthermore, 34.35% reported academicdistractions associated with streaming, and 18.70% perceived a decline inacademic performance. These findings suggest that intensive digital consumptionmay affect attention, self-regulation, and study time, highlighting the need foracademic support strategies and critical digital literacy programs.

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Published

2026-10-21

How to Cite

Barros Bastidas, C. (2026). Consumption Habits and Streaming Attendance of University Students in Ecuador: Digital streaming services have transformed audiovisual consumption habits. This study examines their use and relationship with attention and perceived academic performance among Ecuadorian university students. Based on an extended Technology Acceptance Model, a questionnaire was administered to 460 students aged 18–25. Reliability indicators were satisfactory (Cronbach’s α: 0.79–0.85; KMO >0.80). Results showed that 55.87% used the Internet for more than six hoursdaily, while entertainment was the primary motivation (47.83%), compared withacademic purposes (19.57%). Furthermore, 34.35% reported academicdistractions associated with streaming, and 18.70% perceived a decline inacademic performance. These findings suggest that intensive digital consumptionmay affect attention, self-regulation, and study time, highlighting the need foracademic support strategies and critical digital literacy programs. VISUAL REVIEW. International Visual Culture Review Revista Internacional De Cultura Visual, 18(5). https://doi.org/10.62161/revvisual.v18.6041

Issue

Vol. 18 No. 5 (2026)

Section

Research articles

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