Algorithmic Visibility and Narrative Seriality on Netflix
DOI:
https://doi.org/10.62161/revvisual.v18.6406Keywords:
OTT Platforms, Algorithms, Narrative seriality, Algorithmic visibility, Netflix, Binge-WatchingAbstract
This article examines the convergence between algorithmic visibility and the narrative-structural configuration of original Netflix series. Drawing on a qualitative interpretive approach grounded in platform studies, the research adopts a three-phase design combining intensive interface observation with narrative analysis of a selected corpus. Findings reveal patterns of alignment between algorithmic persistence, hierarchical positioning, and overexposure, and continuous serial structures oriented toward retention and binge-watching. Rather than establishing causal relationships, the study proposes functional correspondences between algorithmic logics and creative decision-making.
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