Transformation in Academic and Professional Communication in Ecuador and Peru through the Adoption of AI

Perceptions and Meanings of AI in Academic and Professional Communication

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DOI:

https://doi.org/10.62161/revvisual.v18.6404

Keywords:

Artificial Intelligence, Academic communication, Generative technologies, Digital literacy, Higher education, Technological innovation, Content creation

Abstract

The expansion of artificial intelligence in the educational and professional community is transforming content creation, generating opportunities and challenges that require contextualized analysis. This study examines the levels of knowledge, frequency of use, and perceived advantages of AI among users in Ecuador and Peru, countries with comparable educational systems. A quantitative methodology was applied through a survey of 493 participants, including university students and professionals. The results show a positive relationship between knowledge and frequent use of AI, with differences by region, age, and gender. The use of generative tools such as ChatGPT and the growth of Canva AI in visual creation stand out, confirming the transformative impact of AI on academic and professional communication.

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Published

2026-10-19

How to Cite

Arrobo-Agila, J. P., Suing, A., Barrazueta, P., & Salcedo-Viteri, K. (2026). Transformation in Academic and Professional Communication in Ecuador and Peru through the Adoption of AI: Perceptions and Meanings of AI in Academic and Professional Communication. VISUAL REVIEW. International Visual Culture Review Revista Internacional De Cultura Visual, 18(5), 211–222. https://doi.org/10.62161/revvisual.v18.6404

Issue

Vol. 18 No. 5 (2026)

Section

Research articles

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