The Metaverse as a Catalyst for Digital Transformation

Impact on Business Processes and Corporate Applications: A Scoping Review

Authors

DOI:

https://doi.org/10.62161/revvisual.v18.6325

Keywords:

Metaverse, Avatar, Artificial Intelligence, Virtual Reality, Augmented reality, Digital Environments, Immersive experience, Scoping review

Abstract

The metaverse has emerged in business discourse as a catalyst for digital transformation, yet evidence on its application remains scattered. This scoping review maps empirical literature (2021-2026) on contract digitalization, executive training, corporate events, multilingual communication, and workplace training. Including 33 studies from 307 Scopus records, it reveals exponential growth led by Asia and Europe. Workplace training dominates (90.9%), consolidating as the main business application of the metaverse. A critical gap was identified between technical validation and measurement of strategic impact. Future research must address this disconnection with methodologically robust designs.

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Author Biographies

Roger-Olides Zapata-Licones, Universidad Europea de Madrid

PhD Student

Gonzalo Mariscal, Universidad Europea de Madrid

Head of Computing and Technology Department

Eva Jiménez-García, Universidad Europea de Madrid

Head of Research at School of Law, Education and Humanities.

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Published

2026-10-19

How to Cite

Zapata-Licones, R.-O., Mariscal, G., & Jiménez-García, E. (2026). The Metaverse as a Catalyst for Digital Transformation: Impact on Business Processes and Corporate Applications: A Scoping Review. VISUAL REVIEW. International Visual Culture Review Revista Internacional De Cultura Visual, 18(5), 137–152. https://doi.org/10.62161/revvisual.v18.6325

Issue

Vol. 18 No. 5 (2026)

Section

Research articles

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