Consumption Habits and Streaming Attendance of University Students in Ecuador
The Impact of Streaming Platforms
DOI:
https://doi.org/10.62161/revvisual.v18.6041Keywords:
Streaming platforms, Academic performance, self-regulated learning, Entertainment value, Platform capitalismAbstract
Digital streaming services have transformed audiovisual consumption habits. This study examines their use and relationship with attention and perceived academic performance among Ecuadorian university students. Based on an extended Technology Acceptance Model, a questionnaire was administered to 460 students aged 18–25. Reliability indicators were satisfactory (Cronbach’s α: 0.79–0.85; KMO >0.80). Results showed that 55.87% used the Internet for more than six hoursdaily, while entertainment was the primary motivation (47.83%), compared withacademic purposes (19.57%). Furthermore, 34.35% reported academicdistractions associated with streaming, and 18.70% perceived a decline inacademic performance. These findings suggest that intensive digital consumptionmay affect attention, self-regulation, and study time, highlighting the need foracademic support strategies and critical digital literacy programs.
Downloads
Global Statistics ℹ️
|
115
Views
|
62
Downloads
|
|
177
Total
|
|
References
Adelantado-Renau, M. et al. (2019) ‘Association between Screen Media Use and Academic Performance among Children and Adolescents: A Systematic Review and Meta-analysis’, JAMA Pediatrics, 173(11). doi: 10.1001/jamapediatrics.2019.3176. DOI: https://doi.org/10.1001/jamapediatrics.2019.3176
Al-Adwan, A. S. et al. (2023) ‘“Extending the Technology Acceptance Model (TAM) to Predict University Students’ Intentions to Use Metaverse-Based Learning Platforms”’, Education and Information Technologies, 28(11). doi: 10.1007/s10639-023-11816-3. DOI: https://doi.org/10.1007/s10639-023-11816-3
Alderete, M. V. (2017) ‘Mobile Broadband: A Key Enabling Technology for Entrepreneurship?’, Journal of Small Business Management, 55(2). doi: 10.1111/jsbm.12314. DOI: https://doi.org/10.1111/jsbm.12314
Alderete, M. V. (2019) ‘Broadband adoption in Latin American countries: Does geographic proximity matter?’, Problemas del Desarrollo. doi: 10.22201/IIEC.20078951E.2019.198.67411. DOI: https://doi.org/10.22201/iiec.20078951e.2019.198.67411
Alimoradi, Z. et al. (2022) ‘Binge-Watching and Mental Health Problems: A Systematic Review and Meta-Analysis’, International Journal of Environmental Research and Public Health. doi: 10.3390/ijerph19159707. DOI: https://doi.org/10.3390/ijerph19159707
Ana Lucía Bastidas-Morocho (2025) ‘Toward a Digital Economy in Ecuador: Adoption of Emerging Technologies and Innovation Investment, 2018-2023’, Journal of Information Systems Engineering and Management, 10(47s). doi: 10.52783/jisem.v10i47s.9327. DOI: https://doi.org/10.52783/jisem.v10i47s.9327
Bastos, M., Naranjo-Zolotov, M. and Aparício, M. (2024) ‘Binge-watching Uncovered: Examining the interplay of perceived usefulness, habit, and regret in continuous viewing’, Heliyon, 10(6). doi: 10.1016/j.heliyon.2024.e27848. DOI: https://doi.org/10.1016/j.heliyon.2024.e27848
Bautista, P. S. (2025) ‘LATIN AMERICA IN THE ROBLOX METAVERSE: UGC, CITY BRANDING AND SOFT POWER’, Street Art and Urban Creativity, 11(1). doi: 10.25765/sauc.v11.5676.
Casa-Coila, M. D. et al. (2025) ‘Efectos del uso de redes sociales en el desempeño académico en estudiantes universitarios’, European Public & Social Innovation Review, 11. doi: 10.31637/epsir-2026-1977. DOI: https://doi.org/10.31637/epsir-2026-1977
Chang, Y. J. and Peng, C. Y. (2022) ‘Exploring experiences of binge-watching and perceived addictiveness among binge-watchers: a qualitative study’, BMC Public Health, 22(1). doi: 10.1186/s12889-022-14789-z. DOI: https://doi.org/10.1186/s12889-022-14789-z
Chapman, H. E. and Abraham, A. (2025) ‘Because You Watched: How Do Streaming Services’ Recommender Systems Influence Aesthetic Choice?’, Behavioral Sciences. doi: 10.3390/bs15111544. DOI: https://doi.org/10.3390/bs15111544
Chaudhary, S. S., Panwar, D. and Srivastava, G. (2025) ‘Exploring Adoption Behaviours and Competitive Platforms in OTT Streaming: A Bibliometric and Systematic Literature Review (2010–2024)’, Journal of Research, Innovation and Technologies, 4(4). doi: 10.56578/jorit040403. DOI: https://doi.org/10.56578/jorit040403
Dekker, C. A. and Tverdina, A. (2025) ‘Designed to binge? Exploring user perceptions of interface features on video streaming platforms’, Acta Psychologica, 258. doi: 10.1016/j.actpsy.2025.105210. DOI: https://doi.org/10.1016/j.actpsy.2025.105210
Deng, L., Zhou, Y. and Broadbent, J. (2024) ‘Distraction, multitasking and self-regulation inside university classroom’, Education and Information Technologies, 29(18). doi: 10.1007/s10639-024-12786-w. DOI: https://doi.org/10.1007/s10639-024-12786-w
Duarte, C. L. and Suarez, M. M. V (2012) ‘Cultures and Organizations: Software of the Mind. Intercultural cooperation and its importance for Survival (3(a) edicion revisada y ampliada)’, Cuadernos De Economia Y Direccion De La Empresa, 15(2). DOI: https://doi.org/10.1016/j.cede.2012.04.002
Dwivedi, Y. K. et al. (2021) ‘Artificial Intelligence (AI): Multidisciplinary perspectives on emerging challenges, opportunities, and agenda for research, practice and policy’, International Journal of Information Management, 57. doi: 10.1016/j.ijinfomgt.2019.08.002. DOI: https://doi.org/10.1016/j.ijinfomgt.2019.08.002
Forte, G. et al. (2021) ‘Binge-watching: Development and validation of the binge-watching addiction questionnaire’, Behavioral Sciences, 11(2). doi: 10.3390/bs11020027. DOI: https://doi.org/10.3390/bs11020027
Galperin, H. and Fernanda Viecens, M. (2017) ‘Connected for Development? Theory and evidence about the impact of Internet technologies on poverty alleviation’, Development Policy Review, 35(3). doi: 10.1111/dpr.12210. DOI: https://doi.org/10.1111/dpr.12210
Hair, J. F. et al. (2019) ‘When to use and how to report the results of PLS-SEM’, European Business Review. doi: 10.1108/EBR-11-2018-0203. DOI: https://doi.org/10.1108/EBR-11-2018-0203
Hayes (2023) Introduction to Mediation, Moderation, and Conditional Process Analysis - Model Numbers, the Guilford Press.
Heuman, J. and Rampazzo Gambarato, R. (2023) ‘The learning potential of streaming media: cultural sustainability in a post-digital society’, Frontiers in Communication, 8. doi: 10.3389/fcomm.2023.1084737. DOI: https://doi.org/10.3389/fcomm.2023.1084737
Howard, M. C. (2023) ‘A systematic literature review of exploratory factor analyses in management’, Journal of Business Research, 164. doi: 10.1016/j.jbusres.2023.113969. DOI: https://doi.org/10.1016/j.jbusres.2023.113969
Johhn w. Creswell; Vicki L. Plano Clark (2018) ‘Designing and Conducting Mixed Methods Research.’, Organizational Research Methods, 12(4).
Junco, R. (2015) ‘Student class standing, Facebook use, and academic performance’, Journal of Applied Developmental Psychology, 36. doi: 10.1016/j.appdev.2014.11.001. DOI: https://doi.org/10.1016/j.appdev.2014.11.001
Kuss, D. J. and Griffiths, M. D. (2017) ‘Social networking sites and addiction: Ten lessons learned’, International Journal of Environmental Research and Public Health. doi: 10.3390/ijerph14030311. DOI: https://doi.org/10.3390/ijerph14030311
Lades, L. K. et al. (2022) ‘Self-control, goal interference, and the binge-watching experience: An event reconstruction study’, Computers in Human Behavior Reports, 7. doi: 10.1016/j.chbr.2022.100220. DOI: https://doi.org/10.1016/j.chbr.2022.100220
Liotta, G. et al. (2023) ‘Exploratory Factor Analysis (EFA) of the Short Functional Geriatric Evaluation (SFGE) to Assess the Multidimensionality of Frailty in Community-Dwelling Older Adults’, International Journal of Environmental Research and Public Health, 20(5). doi: 10.3390/ijerph20054129. DOI: https://doi.org/10.3390/ijerph20054129
Lobato, R. (2020) ‘Netflix Nations: The Geography of Digital Distribution’, Journal of Communication, 70(4). doi: 10.1093/joc/jqz050. DOI: https://doi.org/10.18574/nyu/9781479882281.001.0001
Martin, F. et al. (2025) ‘Digital distractions in education: a systematic review of research on causes, consequences and prevention strategies’, Educational Technology Research and Development, 73(6). doi: 10.1007/s11423-025-10550-6. DOI: https://doi.org/10.1007/s11423-025-10550-6
Martynova, E., West, S. G. and Liu, Y. (2018) ‘Review of Principles and Practice of Structural Equation Modeling’, Structural Equation Modeling. doi: 10.1080/10705511.2017.1401932. DOI: https://doi.org/10.1080/10705511.2017.1401932
Morales-Urrutia, D., Yépez-Villacis, R. and Mantilla-Falcón, L. M. (2026) ‘Educational podcasts and student engagement in Ecuadorian higher education: an SEM-based evaluation of the technology acceptance model’, Frontiers in Education, 10. doi: 10.3389/feduc.2025.1744459. DOI: https://doi.org/10.3389/feduc.2025.1744459
Moreno Fuentes, E. and De La Blanca De La Paz, S. (2025) ‘TIKTOK AS AN EDUCATIONAL TOOL: Social Media, Motivation, and Learning in University Contexts’, VISUAL Review. International Visual Culture Review / Revista Internacional de Cultura, 17(8). doi: 10.62161/revvisual.v17.6113. DOI: https://doi.org/10.62161/revvisual.v17.6113
Mulla, T. (2022) ‘Assessing the factors influencing the adoption of over-the-top streaming platforms: A literature review from 2007 to 2021’, Telematics and Informatics. doi: 10.1016/j.tele.2022.101797. DOI: https://doi.org/10.1016/j.tele.2022.101797
Pegalajar Palomino, M. del C. and Rodríguez Torres, Á. F. (2023) ‘Digital literacy in university students of education degrees in Ecuador’, Frontiers in Education, 8. doi: 10.3389/feduc.2023.1299059. DOI: https://doi.org/10.3389/feduc.2023.1299059
Ribke, N. and Wayne, M. L. (2025) ‘Deconstructing streaming global audiences: Netflix’s global top 10 as a geo-political, economic, sociolinguistic construct’, Communication Review. doi: 10.1080/10714421.2024.2442207. DOI: https://doi.org/10.1080/10714421.2024.2442207
Ro, D. et al. (2025) ‘What factors determine international television flows on over-the-top platforms? A fuzzy set qualitative comparative analysis approach’, Telematics and Informatics, 102. doi: 10.1016/j.tele.2025.102322. DOI: https://doi.org/10.1016/j.tele.2025.102322
Tabri, N. and Elliott, C. M. (2012) ‘Principles and Practice of Structural Equation Modeling’, Canadian Graduate Journal of Sociology and Criminology, 1(1). doi: 10.15353/cgjsc-rcessc.v1i1.25. DOI: https://doi.org/10.15353/cgjsc-rcessc.v1i1.25
Venkatesh, V., Brown, S. A. and Bala, H. (2013) ‘Bridging the qualitative-quantitative divide: Guidelines for conducting mixed methods research in information systems’, MIS Quarterly: Management Information Systems, 37(1). doi: 10.25300/MISQ/2013/37.1.02. DOI: https://doi.org/10.25300/MISQ/2013/37.1.02
Venkatesh, V. and Davis, F. D. (2000) ‘Theoretical extension of the Technology Acceptance Model: Four longitudinal field studies’, Management Science, 46(2). doi: 10.1287/mnsc.46.2.186.11926. DOI: https://doi.org/10.1287/mnsc.46.2.186.11926
Watkins, M. W. (2018) ‘Exploratory Factor Analysis: A Guide to Best Practice’, Journal of Black Psychology, 44(3). doi: 10.1177/0095798418771807. DOI: https://doi.org/10.1177/0095798418771807
Wooldridge, J. M. (2003) ‘Introductory Econometrics: A Modern Approach’, Economic Analysis, 2nd. doi: 10.1198/jasa.2006.s154. DOI: https://doi.org/10.1198/jasa.2006.s154
Wu, F. and Xie, G. (2024) ‘Research on the influence of perceived quality on users’ continuance usage intention of online live streaming class platforms: the mediating role of flow experience and the moderating impact of perceived usefulness’, Frontiers in Psychology, 15. doi: 10.3389/fpsyg.2024.1455597. DOI: https://doi.org/10.3389/fpsyg.2024.1455597
Zhang, Z. and Hua, Z. (2025) ‘Balancing Revenue Streams in Online Video Platforms: The Impact of Original Content Provision on Business Model Selection’, Journal of Theoretical and Applied Electronic Commerce Research , 20(2). doi: 10.3390/jtaer20020098. DOI: https://doi.org/10.3390/jtaer20020098
Zimmerman, B. J. (2002) ‘Becoming a self-regulated learner: An overview’, Theory into Practice. doi: 10.1207/s15430421tip4102_2. DOI: https://doi.org/10.1207/s15430421tip4102_2
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2026 Authors retain copyright and transfer to the journal the right of first publication and publishing rights
This work is licensed under a Creative Commons Attribution-NoDerivatives 4.0 International License.
Those authors who publish in this journal accept the following terms:
-
Authors retain copyright.
-
Authors transfer to the journal the right of first publication. The journal also owns the publishing rights.
-
All published contents are governed by an Attribution-NoDerivatives 4.0 International License.
Access the informative version and legal text of the license. By virtue of this, third parties are allowed to use what is published as long as they mention the authorship of the work and the first publication in this journal. If you transform the material, you may not distribute the modified work. -
Authors may make other independent and additional contractual arrangements for non-exclusive distribution of the version of the article published in this journal (e.g., inclusion in an institutional repository or publication in a book) as long as they clearly indicate that the work was first published in this journal.
- Authors are allowed and recommended to publish their work on the Internet (for example on institutional and personal websites), following the publication of, and referencing the journal, as this could lead to constructive exchanges and a more extensive and quick circulation of published works (see The Effect of Open Access).
