Estética de la desinformación en la circulación noticiosa digital
Análisis multimodal de pruebas visuales falsas
DOI:
https://doi.org/10.62161/revvisual.v18.6396Palabras clave:
Desinformación visual, Análisis multimodal, Evidencialidad, Recontextualización, Deepfakes, Verificación, Montajes compositivosResumen
Este estudio analiza la estética de la desinformación en noticias a partir de 60 piezas visuales falsas (capturas recontextualizadas, montajes compositivos y contenidos sintéticos) recolectadas en el ecosistema digital en español (2024-2025). Mediante análisis multimodal, se identificaron cinco conjuntos de indicios de evidencialidad (procedencia, urgencia, interfaz, señalamiento, documentalidad) y patrones de anclaje texto-imagen que construyen la apariencia de prueba. La “estética de prueba” opera como ensamblaje de marcas de procedencia, diseño noticioso y guías de lectura, ofreciendo criterios para la verificación y alfabetización visual.
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