Análisis de las variaciones en el diseño visual de las tiendas insignia de moda de lujo en el mercado global
DOI:
https://doi.org/10.62161/revvisual.v18.6259Palabras clave:
Mercado global, Moda de lujo, Imagen de marca, Diseño visual, DIeño de interioresResumen
Las marcas de moda de lujo están creciendo en el mercado global. La investigación analiza las relaciones de diseño visual entre las diferencias culturales en el mercado global, la imagen de las marcas de moda y los diseños de las tiendas insignia. Para analizar el contenido visual de los diseños de las tiendas, se llevó a cabo un estudio de caso cualitativo. Los datos visuales se han codificado en paralelo con el análisis semiótico desarrollado en la metodología de la investigación. En el mercado global, el aspecto más variable del diseño visual es el diseño de la fachada. Los indicadores visuales relacionados con el diseño interior y el diseño de escaparates son a la vez diferentes y similares. En las conclusiones, se ilustra la relación de diseño visual entre las tiendas insignia mediante un mapa y un diagrama de Venn.
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