Visual Design Variations Analysis of Luxury Fashion Flagship Stores in Global Market

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DOI:

https://doi.org/10.62161/revvisual.v18.6259

Keywords:

Global market, Luxury fashion, Brand image, Visual design, Interior design, Flagship store

Abstract

Luxury fashion brands are growing in the global market. The research analyses the visual design relationships between cultural differences in the global market, fashion brand image, and flagship store designs. A qualitative case study was conducted to analyses the visual content of store designs. Visual data has been coded in parallel with the semiotic analyses developed in the research methodology. The most variable aspect of global market visual design is facade design; indicators of interior design and display differ and are similar. In the findings, the visual design relationship of flagship stores is illustrated using a map and a Venn diagram.

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Published

2026-08-03

How to Cite

Öztekin, M. (2026). Visual Design Variations Analysis of Luxury Fashion Flagship Stores in Global Market. VISUAL REVIEW. International Visual Culture Review Revista Internacional De Cultura Visual, 18(4), 259–278. https://doi.org/10.62161/revvisual.v18.6259

Issue

Vol. 18 No. 4 (2026): Communication, Innovation and Innovation in Museums

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Research articles

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