Vol. 15 No. 2 (2023): Monograph: "The projected image. Elements of persuasion"

View Vol. 15 No. 2 (2023): Monograph: "The projected image. Elements of persuasion"

Coordinated by:

María Isabel Huerta Viesca and Joaquín Sotelo González

Published: 2023-02-02

Special Issue Articles

  • Storytelling´s history in advertising: a professional approach from creative strategies

    Pablo Vizcaíno-Alcantud
    1-18
    DOI: https://doi.org/10.37467/revvisual.v10.4624

  • Children’s inmersión in technological consumerism through Gacha video-games

    Agustín Linares Pedrero
    1-14
    DOI: https://doi.org/10.37467/revvisual.v10.4629

  • Short film versus spot: cinematographic influence on John-Lewis & Partners Advertising

    Ana Isabel Cea Navas
    1-20
    DOI: https://doi.org/10.37467/revvisual.v10.4627

  • Public Relations, the image and the presidencial figure

    Yolanda López Lara
    1-11
    DOI: https://doi.org/10.37467/revvisual.v10.4625

  • Brand ambassadors at the center of the advertising strategy The launch of Samsung Spain mobile devices with urban music artists

    Blanca Miguélez-Juan, Sara Rebollo-Bueno
    1-16
    DOI: https://doi.org/10.37467/revvisual.v10.4630

  • Audiovisual Content as a Marketing Strategy. Branded content Caso de Eugenio Recuenco

    Ana Rosa Gómez Arroyo
    1-9
    DOI: https://doi.org/10.37467/revvisual.v10.4628

  • Spanish designer fashion brand analysis

    Giulia Barbero, Marisa Sarget Tarifa
    1-12
    DOI: https://doi.org/10.37467/revvisual.v10.4626

  • Corporate Identity and Armed Conflicts Analysis of brand conduct in the invasion of Ukraine

    Daniel Muñoz-Sastre
    1-14
    DOI: https://doi.org/10.37467/revvisual.v10.4631