Vol. 17 No. 6 (2025)

View Vol. 17 No. 6 (2025)
Published: 2025-10-24

Research articles

  • The Impact of Ideological Positioning on the Communicative Styles Employed by Governments

    Virginia García Beaudoux, Salomé Berrocal-Gonzalo, Ana Slimovich, Leandro Bruni
    1-13
    DOI: https://doi.org/10.62161/revvisual.v17.5708

  • Tag as an Identification Marker of the Cultural Code of Society

    Elizaveta Pandyreva
    15-29
    DOI: https://doi.org/10.62161/revvisual.v17.5774

  • Audiovisual Platforms and Higher Education Integration and Media Empowerment

    Ana María Beltrán, Juan Carlos Maldonado, Alex Buitrago
    31-45
    DOI: https://doi.org/10.62161/revvisual.v17.5924

  • Emotional Response to Social Media Communication of Phygital Brand Experiences Experimental Neuromarketing Analysis

    Marc Polo-López, Aleksandra Krtolica-Lukic
    47-56
    DOI: https://doi.org/10.62161/revvisual.v17.5858

  • Incidence of Photography in the Identification of Professional Journalistic Roles A Empirical Study in Native Spanish Digital Media News

    Joaquín López del Ramo, María Luisa Humanes Humanes
    57-73
    DOI: https://doi.org/10.62161/revvisual.v17.5897

  • Color Psychology in Video Games A Systematic Literature Review

    Pilar Terron-Lopez, Guillermo Castilla Cebrián
    75-93
    DOI: https://doi.org/10.62161/revvisual.v17.5727

  • Emotional Impact of Branded Content and Traditional Advertising from a Neuroscientific Perspective

    María Rodríguez-Rabadán Benito, Romina Caluori Funes, Carmen Romano de Pedro
    95-109
    DOI: https://doi.org/10.62161/revvisual.v17.5949

  • Andalusian Communication Offices on X (Twitter) Strategic Analysis of their Digital Presence

    Elizabet Castillero-Ostio, Ana Almansa-Martínez, Álvaro Serna-Ortega
    111-126
    DOI: https://doi.org/10.62161/revvisual.v17.5891

  • Optimization of Social Media Campaigns Applying CRO in Digital Advertising

    María-Ester García-Martínez, Daniel Rodríguez-Valero, Fernando Olivares-Delgado
    127-143
    DOI: https://doi.org/10.62161/revvisual.v17.5855

  • The Mirage of Overproduction in Spanish Cinema A Critical Analysis of the Impact of Audiovisual Policies

    María Pilar Yébenes Cortés, Francisco José Pradana Pérez
    145-160
    DOI: https://doi.org/10.62161/revvisual.v17.5961

  • Sex Education by Brands A Case Study of Durex and Platanomelón on TikTok

    Daniel Zomeño Jiménez, Carlos Cuesta-Martínez, María Pallarés Renau
    161-173
    DOI: https://doi.org/10.62161/revvisual.v17.5866

  • Use of Artificial Intelligence Tools in the Reinvention of Narratives on TikTok

    Iris Barrajón Lara, Pavel Sidorenko Bautista, Aida López Serrano, Pilar Lacasa
    175-193
    DOI: https://doi.org/10.62161/revvisual.v17.5812

  • Authorial Recognition of the Production Design in Spanish Audiovisual Productions An Analysis from the Profession´s Perspective

    Andoni Iturbe Tolosa, Lorena Palomino, Puerto Collado, Laura López, Itxaso Del Castillo Aira
    195-207
    DOI: https://doi.org/10.62161/revvisual.v17.5950

  • Critical Media Literacy With and Within Generative AI Desing Based Research on #PinchaLaBurbuja platform

    Itziar Pedroche-Santovena, Tiberio Feliz-Murias
    209-232
    DOI: https://doi.org/10.62161/revvisual.v17.5948

Critical reflection articles

  • About Drawing and Vision

    José María Bullón de Diego
    233-243
    DOI: https://doi.org/10.62161/revvisual.v17.5894