Vol. 17 No. 4 (2025)

View Vol. 17 No. 4 (2025)
Published: 2025-08-11

Research articles

  • Latin American Consumer Behavior towards K-Dramas A Netnographic Study of Korean Cultural Branding

    Africa Calanchez Urribarri, Kerwin Chavez Vera
    1-23
    DOI: https://doi.org/10.62161/revvisual.v17.5706

  • Narrative Ecosystem for Edutainment Ethical Mindset Application in Children's Series and YouTube

    Rosalía Urbano
    25-37
    DOI: https://doi.org/10.62161/revvisual.v17.5825

  • The Transformation of Audiovisual Entertainment From Traditional Television to Live Streaming

    Victoria Mora de la Torre, Laura López Martín
    39-54
    DOI: https://doi.org/10.62161/revvisual.v17.5826

  • The Narrator's Perspective in True Crime The Case of the Urban Guard in TV3 and Netflix Productions

    Marta Sánchez Esparza, Alfonso Méndiz
    55-68
    DOI: https://doi.org/10.62161/revvisual.v17.5408

  • From the Traditional Spot to the Reel on Instagram Evolution of Advertising in Sportswear Brands

    Álvaro Jiménez Sánchez, Vasilica-Maria Margalina
    69-79
    DOI: https://doi.org/10.62161/revvisual.v17.5827

  • Promotion on Social Networks of Artistic Spaces of Carabanchel (Madrid)

    Carlos Treviño Avellanada
    81-93
    DOI: https://doi.org/10.62161/revvisual.v17.5861

  • Covid-19 vs. Cold Drop in Valencia Comparative Analysis of the Impact of Operation Balmis and Operation Inundaciones Valencia 2024 on the Facebook Accounts of Involved Military Units

    Sergio Mena Muñoz
    95-106
    DOI: https://doi.org/10.62161/revvisual.v17.5877

  • Visual Politics in the Digital Age The Impact of Instagram Formats on Political Participation Driven by Influencers

    Maitane Palacios López, Fernando Bonete Vizcaíno
    107-121
    DOI: https://doi.org/10.62161/revvisual.v17.5860

  • Impact of Social Networks on Educational Inclusion Scientific Perspectives

    Valentina Gómez Domínguez, Diego Navarro Mateu, Susana Tébar Yébana, María Teresa Gómez Domínguez
    123-141
    DOI: https://doi.org/10.62161/revvisual.v17.5865

  • Misinformation Disguised as Humor Deepfakes' Impact on Instagram Trust

    Fernando Fuente-Alba Cariola, Claudio Torres Aravena
    143-154
    DOI: https://doi.org/10.62161/revvisual.v17.5864

  • Comparative Analysis of the Editorial Use of Generative Artificial Intelligence in Journalism Education A Case Study

    Juan Pablo Mateos-Abarca, Javier Sedano Rodríguez
    155-172
    DOI: https://doi.org/10.62161/revvisual.v17.5984

  • Marketing, Narrative and Brand Strategy in Real Time The Case of #zarastreaming

    Belén Ramírez Barredo, Beatriz Guerrero González-Valerio
    173-185
    DOI: https://doi.org/10.62161/revvisual.v17.5875

  • Brand Strategies in the Gamer World A Constant Evolution

    Ana Sebastián Morillas, Irene Martin Soladana
    185-199
    DOI: https://doi.org/10.62161/revvisual.v17.5862

  • Interaction Architectures to Strengthen Belonging Hybrid Workers in Digital Marketing Agencies

    Adriana Bombín Marrodán, Carmen Llovet Rodríguez
    201-213
    DOI: https://doi.org/10.62161/revvisual.v17.5859

  • New Visual Narratives and Storytelling on X and Instagram Systematic Review

    Beatriz Peña-Acuña
    215-228
    DOI: https://doi.org/10.62161/revvisual.v17.5883

  • Images of a Dana Coverage on Spanish Television Analysis of the Programming for October 29, 2024

    María Carmen Erviti Ilundáin
    231-251
    DOI: https://doi.org/10.62161/revvisual.v17.5879

  • The Influence of Opinion Leaders on the Decisions of Online Gamblers

    Ana Pedreño Santos, Mónica Viñarás Abad, Sonia Carcelen García
    253-263
    DOI: https://doi.org/10.62161/revvisual.v17.5876

  • The Visual Representation of Seniors on Social Media Spanish Banking Brands and Their Response to the Silver Economy

    Irene Martín Martín
    265-281
    DOI: https://doi.org/10.62161/revvisual.v17.5868

  • Evolution of Communication Strategies Used by Universities in Southern Spain on Twitter

    Estefanía Cestino González, Francisco Javier Ruiz del Olmo
    283-299
    DOI: https://doi.org/10.62161/revvisual.v17.5857

  • Audiovisual Resources to Improve Administrative Mangenement in Peruvian Companies

    Gladys Requejo-Pacheco, Mercedes Surichaqui-Gutierrez, Marlon Alfonso Lara-Castillo, Antonio Salomón Valderrama-Romero
    301-312
    DOI: https://doi.org/10.62161/revvisual.v17.5906

  • Humor, Persuasion, and Politics The Impact of Memes on X during the 2024 U.S. Presidential Election Campaign

    Alicia Trelles-Villanueva, Rafael Carrasco-Polaino, Miguel Ángel Sánchez de la Nieta
    313-324
    DOI: https://doi.org/10.62161/revvisual.v17.5880