Vol. 10 No. 2 (2022): Monograph: "The most current advertising"

View Vol. 10 No. 2 (2022): Monograph: "The most current advertising"

Coordinated by:

Alejandro de Pablo Cabrera and Diana Ramahí García

Published: 2022-11-07

Special Issue Articles

  • Programmatic Advertising and the changes in the digital industry

    Paloma Fuentes Santos, Javier Bustos Díaz
    1-11
    DOI: https://doi.org/10.37467/revvisual.v9.4114

  • The Self Regulation in Online Gambling Platforms Marketing strategies and social responsibility to the young people

    María Galmes-Cerezo, Lidia Maestro-Espínola, Sonia Carcelén-García
    1-17
    DOI: https://doi.org/10.37467/revvisual.v9.3598

  • Digital marketing dynamics Automotive industry strategies

    Carmen Bermejo Siller
    1-11
    DOI: https://doi.org/10.37467/revvisual.v9.3580

  • Application of neuromarketing tools for marketing research

    Juan José Blázquez-Resino, Miguel Ángel García Bravo
    1-16
    DOI: https://doi.org/10.37467/revvisual.v9.3581

  • Print advertising of cosmetics in Spain and its visual characteristics

    Marina Cerdá-Vilaplana, María Jesús Ortiz-Diazguerra, María José Vilaplana-Aparicio
    1-13
    DOI: https://doi.org/10.37467/revvisual.v9.3579

  • The crypto phenomenon and its social and advertising projection Exploratory study on its use as a brand strategy

    Noelia García-Estévez
    1-20
    DOI: https://doi.org/10.37467/revvisual.v9.3584

  • Importance of digital marketing in Colombian universities with accredited quality Contributions to the qualification of its use

    Camilo Mauricio Grillo Torres, William Moreno López
    1-13
    DOI: https://doi.org/10.37467/revvisual.v9.3587

  • Fashion and Metaverse: an expository study on the first MVTW

    Michelle Grillo
    1-10
    DOI: https://doi.org/10.37467/revvisual.v9.3588

  • Social Responsibility and Ethics as Effective Advertising Strategies

    María Margarita Gutiérrez Gutiérrez
    1-17
    DOI: https://doi.org/10.37467/revvisual.v9.3589

  • Strategic communication as a key resource to achieve digital positioning Case study. Centro de Apoyo en la Crianza y la Maternidad y Paternidad - Acunar

    Hugo Jumbo Osorio, Cesibel Valdiviezo-Abad, Jhoana Córdova Camacho
    1-15
    DOI: https://doi.org/10.37467/revvisual.v9.3590

  • Publishers and digital advertising: plurality of formats

    Raquel López Castro, Mónica Valderrama Santomé
    1-19
    DOI: https://doi.org/10.37467/revvisual.v9.3591

  • Do Insights Influence the Creation of Effective Advertising Campaigns?

    Irene Martín Soladana, Ana Sebastián Morillas
    1-16
    DOI: https://doi.org/10.37467/revvisual.v9.3592

  • Simplification of the Scamper model for development of creative images in advertising

    Fernando Marugán Solís
    1-11
    DOI: https://doi.org/10.37467/revvisual.v9.3593

  • The evolution of visual language in wine packaging

    María Pascual Cabrerizo, Gloria Martínez Lanzán
    1-13
    DOI: https://doi.org/10.37467/revvisual.v9.3594

  • The Narrative of Artivism as a Trend in Advertising Campaign: “In Spain we call it equality”

    Diana Sánchez Serrano, Eglée Ortega Fernández, Fernando Toledano Cuervas-Mons
    1-10
    DOI: https://doi.org/10.37467/revvisual.v9.3578

  • The social representation of the Trans collective in current advertising: the Pantene case

    Carmen Valecillos Vázquez, Cristina Martínez Escudero
    1-9
    DOI: https://doi.org/10.37467/revvisual.v9.3595

  • Visual grammar as a prescriber for the social storytelling in advertising A creative analysis approach based theoretical approaches to photography

    Manuel Viñas Limonchi
    1-14
    DOI: https://doi.org/10.37467/revvisual.v9.3596

  • Metrics used to analyze native advertising in Spanish media

    Daniel Zomeño Jiménez, María Pallarés Renau
    1-15
    DOI: https://doi.org/10.37467/revvisual.v9.3597