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• Metrics used to analyze native advertising in Spanish media

  Daniel Zomeño Jiménez, María Pallarés Renau

  1-15

  2022-11-07

• Visual grammar as a prescriber for the social storytelling in advertising A creative analysis approach based theoretical approaches to photography

  Manuel Viñas Limonchi

  1-14

  2022-11-07

• The social representation of the Trans collective in current advertising: the Pantene case

  Carmen Valecillos Vázquez, Cristina Martínez Escudero

  1-9

  2022-11-07

• The evolution of visual language in wine packaging

  María Pascual Cabrerizo, Gloria Martínez Lanzán

  1-13

  2022-11-07

• Simplification of the Scamper model for development of creative images in advertising

  Fernando Marugán Solís

  1-11

  2022-11-07

• Do Insights Influence the Creation of Effective Advertising Campaigns?

  Irene Martín Soladana, Ana Sebastián Morillas

  1-16

  2022-11-07

• Publishers and digital advertising: plurality of formats

  Raquel López Castro, Mónica Valderrama Santomé

  1-19

  2022-11-07

• Strategic communication as a key resource to achieve digital positioning Case study. Centro de Apoyo en la Crianza y la Maternidad y Paternidad - Acunar

  Hugo Jumbo Osorio, Cesibel Valdiviezo-Abad, Jhoana Córdova Camacho

  1-15

  2022-11-07

• Social Responsibility and Ethics as Effective Advertising Strategies

  María Margarita Gutiérrez Gutiérrez

  1-17

  2022-11-07

• Fashion and Metaverse: an expository study on the first MVTW

  Michelle Grillo

  1-10

  2022-11-07

• Importance of digital marketing in Colombian universities with accredited quality Contributions to the qualification of its use

  Camilo Mauricio Grillo Torres, William Moreno López

  1-13

  2022-11-07

• The crypto phenomenon and its social and advertising projection Exploratory study on its use as a brand strategy

  Noelia García-Estévez

  1-20

  2022-11-07

• Application of neuromarketing tools for marketing research

  Juan José Blázquez-Resino, Miguel Ángel García Bravo

  1-16

  2022-11-07

• Digital marketing dynamics Automotive industry strategies

  Carmen Bermejo Siller

  1-11

  2022-11-07

• Print advertising of cosmetics in Spain and its visual characteristics

  Marina Cerdá-Vilaplana, María Jesús Ortiz-Diazguerra, María José Vilaplana-Aparicio

  1-13

  2022-11-07

• The Narrative of Artivism as a Trend in Advertising Campaign: “In Spain we call it equality”

  Diana Sánchez Serrano, Eglée Ortega Fernández, Fernando Toledano Cuervas-Mons

  1-10

  2022-11-07

• Analysis of the legal context in advertising generated by influencers on Instagram

  Alicia Trelles Villanueva, Marisa Sarget Tarifa, Miguel Ángel Martín Cárdaba

  1-11

  2022-10-31

• Advertising as a documentary source Industry in Seville in the early 1920s

  Juan Carlos Rodríguez-Centeno, Isabel Jorquera-Fuertes

  1-15

  2022-10-31

• Transmedia narratives to raise awareness about the mining pollution of rivers in Ecuador A review for the environmental awareness

  Jorge Largo Loayza

  1-8

  2022-10-27

• Importance of digital communication and the peruvian consumer Communication between company and consumer

  Flor Lavanda Reyes, Mario Gustavo Reyes Mejía, Rosa Ruiz Reyes, Luis Castillo Samanamud, Julia Luzmila Reyes Ruiz

  1-13

  2022-10-27

• Communication for Sustainability in the Ecuadorian Amazon: the Case of the YAsuní Biosphere Reserve

  Vanessa Duque-Rengel, Marco Heredia-Rengifo

  1-12

  2022-10-27

• Organizational models in the fact-checking media Comparative analyisis of The Fact Checker and Maldita.es

  Lucía Andaluz Antón, Ángel Fernández Fernández, Javier Pérez Sánchez

  1-11

  2022-10-27

• Skills Sought after in Business Communication Professionals

  Belén Ávila Rodríguez-de-Mier

  1-11

  2022-10-27

• Revealing lies: The fake as an artistic practice against defactualisation

  Andrés Torres-Carceller

  1-13

  2022-10-27

• How can we improve heritage communication? Sector's Solutions and future

  María Rodríguez López

  1-8

  2022-10-27