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• Keys to streaming success A Theoretical and Practical Approach to Measuring the Impact of On-Demand Content on SVOD Platforms

  Elena Neira, Judith Clares-Gavilán , Jordi Sánchez-Navarro

  145-165

  2024-05-09

• The Impact of Mobile Phone Ownership on Exposure and Attitude Toward Advertising Among Children

  Beatriz Feijoo, Erika Fernández-Gómez, Patricia Núñez-Gómez

  133-144

  2024-05-09

• Communication, Digital Marketing, and Health. The image of influencer with a social well-being purpose.

  Gloria Jiménez Marín, Maria Fernandez-Osso Fuentes

  217-227

  2024-04-10

• Innovation in Architecture The Role of Digital Technologies and Social Networks in Academic Education

  Carlos Mario Pérez Nanclares, Federico Luis Del Blanco García

  205-216

  2024-04-10

• Public communication strategies on prevention and cannabis Eye tracking and facial expression

  Luz Martínez Martínez, Paloma Piqueiras

  193-204

  2024-04-10

• Icon and Network Didactic Diagnosis of Communication Proposals

  Manuel Viñas Limonchi, Héctor Oliva Cantín

  111-123

  2024-04-10

• Memes as symbols of hate speech The influence of graphic humour on freedom of expression and politics

  Francisco José Aranda Serna

  241-253

  2024-04-10

• She, her Fostering gender equality (SDG 5) through audiovisual fiction Case Study of the Transmedia Women's Football Series Irabazi Arte! and its Impact on the Generation Alpha

  Leire Junguitu-Angulo, Sara Osuna-Acedo

  107-131

  2024-05-09

• Gender Representations in Fitness Advertisements from the #Yoentrenoencasa Community

  Claudia López López, Cristina López-Villar

  81-100

  2024-07-29

• The EU Code of Practice on Disinformation An Example of the Self-Regulatory Trend in International and European Law

  Carlos Espaliú Berdud

  95-109

  2024-04-10

• Sports Betting and Advertising A Study of Their Influence on Young Spaniards

  Carlos Fanjul Peyró, Cristina González Oñate, Christian Daniel Gautier Comes

  81-94

  2024-04-10

• Visual Identity of Contemporary Art Museums on Facebook, Instagram and Web A Comparative Analysis

  Matías López-Iglesias, Alejandro Tapia-Frade, Jose Luis Carreño Villada

  67-80

  2024-04-10

• The popularity of Biden and Trump in the United States and Latin America during the 2020 campaign A study through Google Trends

  Víctor Cerdán-Martínez, Sergio Bárcena, Daniel Villa-García

  181-192

  2024-04-10

• Barbie on Social Media The Success of a Campaign Beyond the Cinema and the Box Office

  Javier Bustos Díaz, Marc Perelló Sobrepere, Lara Martín-Vicario

  267-276

  2024-04-10

• Technological and Verification Training in the Spanish Media El caso de los directores y jefes de sección

  Álvaro López-Martín

  1-14

  2024-07-08

• Instagram and YouTube, Visual Culture and University Education A Systematic Review

  Beatriz Peña-Acuña, Francisco Alfonso Jaramillo

  53-66

  2024-04-10

• Reinventing Soccer Communication through Sportainment with Genzers in Spain The case of the Kings League

  Oliver Carrero Márquez, César García Muñoz, Fernando García Chamizo

  63-78

  2024-05-09

• Visual communication and narrative discourse in social networks Emma Watson's digital identity on Instagram

  Patricia Martín Matas, Íngrid Gil

  211-224

  2024-03-12

• The EA Sports League on Instagram: from visual importance to audience rankings

  Haokeqian Ye, Francisco Javier Herrero Gutiérrez

  79-93

  2024-05-09

• Recurrent frames in true crime: comparative analysis of the Wanninkhof Case Narrative Patterns in the Newspaper Story and the HBO Documentary 'Dolores'

  Alfonso Méndiz Noguero, Marta Sánchez Esparza

  49-62

  2024-05-09

• Methodological Proposal for the Television Analysis of Scientific Information Case Study of the University of Zaragoza

  Rocio Ibarra Arias, Carmen Marta Lazo

  17-40

  2024-04-10

• Multiscreen consumption and polarization on Twitter during debates in Spain (2023)

  Patricia Zamora-Martínez, Salomé Berrocal-Gonzalo, Ana González-Neira

  29-48

  2024-05-09

• Human Talent Management in Academia In the Face of the Challenge of Information and Communication Technologies

  Kelly Vargas Prado, Elizabeth Lizbel Jurado Enriquez, Magdalena Cecilia Talla Linderman, José Huamán Narvay, Medalith del Rocio Campos Sobrino, Silvana Rosario Campos Martinez

  41-52

  2024-04-10

• Audiovisual Analysis of the Dahmer Series Genealogy of a Monster and Family Models

  Rafael Hurtado Domínguez, Gabriel Domínguez Partida, Elba Díaz Cerveró

  153-169

  2024-04-10

• Memes as hate speech Violence, humour and criticism around the image of Irene Montero

  Raquel Martínez-Sanz, Patricia Durántez-Stolle, Iris Simón-Astudillo

  1-16

  2024-04-10