Ramírez Barredo, Belén, and Beatriz Guerrero González-Valerio. “Marketing, Narrative and Brand Strategy in Real Time: The Case of #zarastreaming ”. VISUAL REVIEW. International Visual Culture Review / Revista Internacional de Cultura Visual 17, no. 4 (August 13, 2025): 173–185. Accessed July 15, 2026. https://visualreview.net/revVISUAL/article/view/5875.